Consumers Who Are Low in Need for Cognition and High

question 15

True/False

Consumers who are low in need for cognition and high in need for humor respond more favorably to humorous advertising appeals than those high in need for cognition and low in need for humor.

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Definitions:

Substance P

A peptide neurotransmitter released by certain sensory neurons in pain pathways; signals the central nervous system regarding pain; also stimulates other structures, including smooth muscle in the digestive tract.

Neurotransmitter

Chemical substances released from neurons that transmit signals across a chemical synapse to affect other neurons, muscle cells, or gland cells.

Biological Processes

The vital processes occurring in living organisms, necessary for maintaining life, including growth, reproduction, and metabolism.

Neurotransmitters

Neurotransmitters are chemical messengers that transmit signals across a chemical synapse from one nerve cell to another, or to a muscle or gland cell.