Represents a Consumer's Long Term and Continuous Interest in a Brand

question 35

Multiple Choice

represents a consumer's long term and continuous interest in a brand or product category.

• A)External involvement
• B)Enduring involvement
• C)Situational involvement
• D)Salient involvement
• E)Unique involvement

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Definitions:

Multiple Identity

Multiple identity refers to an individual's identification with more than one social, cultural, professional, or personal role or attribute simultaneously.

Identity Confusion

A phase in Erik Erikson's theory of psychosocial development where individuals struggle to find a sense of self and personal identity.

Socioeconomic Status

A social standing or class of an individual or group often measured by education, income, and occupation.

Self-esteem

An individual's subjective evaluation of their own worth or value.