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Expert Sources Are More Effective When the Message Is Simple

question 43

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Expert sources are more effective when the message is simple, but attractive sources are more effective when the message is complex.


Definitions:

Freud

Sigmund Freud, an Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology.

Oral Personality

A psychoanalytic concept that describes individuals fixated at the oral stage, characterized by behaviors centered around oral gratification.

Freud

Sigmund Freud, the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Psychic Energy

A concept in psychoanalytic theory referring to the energy of the mind's workings, driving thoughts, emotions, and behaviors.

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