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From an Elaboration Likelihood Model of Persuasion perspective, briefly describe the multiple ways in which people are persuaded and the major determinant(s)/influence(s) of that process.
Variables
Elements or factors that can change and affect the outcome of a study or experiment, classified into different types such as independent, dependent, and control variables.
Five-factor Model
A framework identifying five major dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Agreeableness
A personality trait characterized by warmth, kindness, and a willingness to cooperate and avoid conflict.
Neuroticism
A personality trait characterized by moodiness, anxiety, and emotional instability.
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