Emotional Messages Are Most Effective When Consumers Are Unlikely to Think

question 67

True/False

Emotional messages are most effective when consumers are unlikely to think carefully.

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Definitions:

Thomas And Chess

Refers to the theory of temperament developed by psychologists Alexander Thomas and Stella Chess, which identifies nine temperament traits in infants.

Slow-To-Warm-Up

A temperament in which an individual is typically hesitant or cautious in new situations but gradually becomes more engaged over time.

Embryonic Stage

A period in prenatal development that lasts from the second to the eighth week after conception, where significant growth and differentiation of the embryo occurs.

Muscle And Bone

Tissues in the body with distinct roles: muscles produce force and motion, while bones provide structure and support.