According to the Elaboration Likelihood Model of Persuasion, When Will

question 68

Multiple Choice

According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue?

• A)When motivation to elaborate is low and ability to elaborate is low
• B)When motivation to elaborate is high but ability to elaborate is low
• C)When motivation to elaborate is low but ability to elaborate is high
• D)All of the above are correct.
• E)Never- a celebrity endorser can only be a central cue

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Definitions:

Reviewing

The process of critiquing or evaluating something, such as a product, service, or piece of art, generally for publication.

Recommending

The act of suggesting or endorsing someone or something as worthy of consideration, trust, or use.

Social Position

An individual's place or rank in a social hierarchy, determined by factors such as occupation, income, education, and social status.

Influencing Interpretation

The act of affecting how information or data is understood or perceived by others.