Persuasion Tends to Be Most Effective When the Likelihood of Receiving

question 52

True/False

Persuasion tends to be most effective when the likelihood of receiving and comprehending a message and the tendency to counterargue are both high.

---

Definitions:

Pollyanna Principle

The tendency for people to remember pleasant items or experiences more accurately than unpleasant ones.

Perceptual Selection

The process by which individuals filter and select informational cues from the environment based on relevance and personal biases.

Perceptual Sets

Psychological mechanisms that influence how people perceive and interpret sensory information based on their expectations and prior experiences.

Internal Factor

An influence, element, or condition within an organization that affects its operations and outcomes.