According to the Elaboration Likelihood Model of Persuasion, When Will

question 68

Multiple Choice

According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue?

• A)When motivation to elaborate is low and ability to elaborate is low
• B)When motivation to elaborate is high but ability to elaborate is low
• C)When motivation to elaborate is low but ability to elaborate is high
• D)All of the above are correct.
• E)Never- a celebrity endorser can only be a central cue