According to Cognitive Dissonance Theory, Consumers Strive for Harmony or Consistency

question 44

True/False

According to cognitive dissonance theory, consumers strive for harmony or consistency between their attitudes and behaviors.

---

Definitions:

Mortgage Bonds

Debt securities secured by a mortgage or collection of mortgages, giving holders a claim on the underlying property.

Directors' Meeting

A formal gathering of the board of directors of an organization to discuss and make decisions on company policy and management issues.

Preferred Shares

A type of stock that provides dividends and certain privileges in the event of liquidation before common stockholders.

Common Share

A type of equity security that represents ownership in a corporation, giving holders voting rights and a share in the company’s profits via dividends.