The PRIZM Segmentation Model Discussed in Your Readings Is Based

question 13

Multiple Choice

The PRIZM segmentation model discussed in your readings is based in what market segmentation strategy?

• A)Demographic segmentation
• B)Geo-dernographic segmentation
• C)Psychographic segmentation
• D)Behavioral-based segmentation
• E)Price segmentation

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Definitions:

Confidentiality

The assurance given to research participants that the researcher will not release any information that will identify them. The researcher can link information that participants provide to the identity of the person providing it.

Anonymity

A condition of being anonymous, where an individual's identity is unknown or concealed.

Debriefing

The process of ensuring that research participants receive a follow-up explanation of the research when it is completed.

Utilitarianism

An ethical theory that posits the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.