What Theory Is Based on the Premise That Individuals Have

question 85

Multiple Choice

What theory is based on the premise that individuals have a psychological desire to have harmony between a message object, a message sender, and receiver?

• A)Drive theory
• B)Expectancy theory
• C)Cognitive dissonance theory
• D)Weber's law theory
• E)None of the above is correct.

---

Definitions:

Capital Rationing

The process by which a company or organization allocates limited capital resources among various possible projects or investments.

Financial Resources

Assets in the form of money or other valuables that individuals or organizations can use to conduct transactions or invest.

NPV

Net Present Value represents the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Net Present Value

A financial metric used to evaluate the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows over a period of time.