Occurs When an Organization Chooses to Aggregate the Market and Offer

question 16

Multiple Choice

occurs when an organization chooses to aggregate the market and offer the same product or service and marketing mix to all consumers.

• A)Niche marketing
• B)Mass marketing
• C)Market consolidation
• D)Micromarketing
• E)Mass customization

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Definitions:

Optimal Quantity

The most favorable amount of goods or services, determined through analysis, to meet specific objectives like minimizing costs or maximizing profit.

Surplus Inventory

Inventory exceeding the current demand, leading to excess stock that may require special handling or discounting.

Salvaged

Items or materials recovered for use or sale after being damaged, rejected, or abandoned.

Quantity Flexibility Contract

An agreement between a buyer and a supplier that allows the buyer to adjust order quantities based on actual demand within certain limits.