Placing the Picture of "Tony the Tiger"from the Frosted Flakes

question 69

Multiple Choice

Placing the picture of "Tony the Tiger"from the Frosted Flakes cereal commercial on Frosted Flakes cereal boxes helps consumers to recall the commercial while shopping at the grocery store.This is an example of:

• A)the managerial principle oflong-terrn memory
• B)the encoding-specificity principle oflong-terrn memory
• C)the contrast principle oflong-terrn memory
• D)the limited-capacity principle oflong-terrn memory
• E)the accessibility principle oflong-terrn memory

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Definitions:

Cognitive Psychologist

A professional who studies mental processes such as perception, memory, thought, and problem-solving to understand human behavior and cognition.

Darwin's Theory

A scientific theory of biological evolution developed by Charles Darwin, stating that all species of organisms arise and develop through natural selection.

Determinism

The philosophical belief that all events are determined completely by previously existing causes.

Ergonomist

A professional who applies scientific information about human capabilities and limitations to the design of products, processes, and systems to enhance human safety and performance.