Persuasive Influences in Advertising Based on Repetition Effects, the Truth

question 47

Multiple Choice

Persuasive influences in advertising based on repetition effects, the truth effect, and mere exposure effect, are all based on what underlying memory phenomenon?

• A)Availability heuristic
• B)Familiarity
• C)Arousal intensity
• D)Forgetting
• E)Operant conditioning

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Definitions:

Impact

The effect or influence of one thing on another, often used to describe the outcome of a particular action or series of events.

Reflect

To reflect is to think deeply or carefully about something, often involving careful consideration or meditation on past experiences or ideas.

Reputation

The beliefs or opinions that are generally held about someone or something, often based on past actions or performances.

Cross-Situational Consistency

The concept that an individual's behavior tends to be consistent across different situations and contexts.