Cognitive Dissonance Occurs When Consumers Second-Guess Their Purchase Decisions

question 36

True/False

Cognitive dissonance occurs when consumers second-guess their purchase decisions.

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Definitions:

Salience

The quality of being particularly noticeable or important; in research, it refers to features that stand out and are likely to influence perceptions and behaviors.

Ecological Validity

The extent to which the findings of a study are applicable and relevant to real-life settings.

Internal Validity

The degree to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.

Generalizability

The extent to which the findings from a study can be applied or extended to broader populations, settings, or times.