Marketers Should Strive to Induce a Moderate Level of Arousal

question 4

True/False

Marketers should strive to induce a moderate level of arousal through their advertisements.

---

Definitions:

Stress Tolerance

Capacity to withstand psychological and emotional stress without succumbing to adverse effects.

Resilience

The capacity to recover quickly from difficulties; mental toughness and adaptability in the face of challenges.

Optimism

The tendency to hold a hopeful and positive outlook towards future outcomes.

Flexible

The ability to adapt quickly and effectively to new conditions or situations.