Placing Marketing Messages in Unexpected Places Increases Novelty and Thus

question 1

True/False

Placing marketing messages in unexpected places increases novelty and thus salience.

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Definitions:

Additional Posts

Extra entries or submissions added to a blog, forum, or social media platform.

Personal Conversation

A direct, informal exchange of thoughts and information between two or more people, typically conducted in a private or casual setting.

Authentic Voice

The genuine expression of an individual or brand's personality, values, and beliefs in communication, aiming to foster trust and connection with the audience.

Bloggers

Individuals who write regularly on a blog, sharing personal opinions, information, or experiences on various topics.