Information That Is Perceived by a Consumer Firsthand Versus Secondhand

question 52

Multiple Choice

Information that is perceived by a consumer firsthand versus secondhand, such as test-driving a car versus having a salesperson explain how a car handles, is more vivid.This concept is called:

• A)temporal proximity
• B)complexity
• C)novelty
• D)sensory proximity
• E)intensity

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Definitions:

One-Time Payment

A payment that is made in a single installment rather than divided into multiple payments.

Net Working Capital

The difference between a company's current assets and its current liabilities, indicating short-term financial health.

Cash Dividend

A payment made by a company out of its profits to its shareholders in the form of cash.

Account Payable

Liabilities of a company that represent its obligations to pay off a short-term debt to its creditors or suppliers.