A Few Years Ago, Researchers Ran an Experiment Looking at the Influence

question 53

Essay

A few years ago, researchers ran an experiment looking at the influence of food sampling in stores on consumer behavior.The main independent variable was whether or not the test participant received a free in-store food sample (half of the participants received a free in-store sample of a small donut and half of the participants were given nothing).The main dependent variable was how much overall food the person purchased in the store.
Given what you know about perception and sensory marketing, what would you predict the main effect in this experiment to be? (In other words, what impact, if any, should an in-store food sample (vs.no food sample) have on
overall food purchases? Justify your answer.

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Definitions:

Corporate Bond Rate

The interest rate paid by corporations on their issued debt securities (bonds), reflecting the cost of borrowing for the firm and the risk perceived by investors.

Credit Card Debt

The total amount of money owed by consumers that have been accrued through the use of credit cards, often bearing high interest rates.

Loanable Funds

The money available for borrowing, influenced by savings and investments, within an economy.

Interest Rates

A financial charge, calculated as a portion of the principal, assessed by a lender against a borrower for the loan of money or assets.