The Average U

question 89

True/False

The average U.S.consumer is exposed to about 300 ad messages per day.

---

Definitions:

Microfinance

A source of financial services for entrepreneurs and small businesses lacking access to banking and entrepreneurial training.

Financial Services

A broad range of services including banking, investment, insurance, and other fiscal transactions that are managed or offered by financial institutions.

Affordability Trap

A situation where individuals or families are unable to save for the future or improve their socio-economic status due to high living costs relative to their income.

Base-Of-The Pyramid Markets

Economically disadvantaged segments that represent a large, but often underserved, group of consumers at the bottom of the economic pyramid.