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Which of the Following Variables Influences the Salience of a Product

question 90

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Which of the following variables influences the salience of a product claim?


Definitions:

Behaviour

The actions or reactions of an individual or group in response to external or internal stimuli.

Low Distinctiveness

A characteristic or situation that does not strongly stand out from others or is not easily differentiated.

Attribution Theory

A psychological theory that explains how individuals interpret and assign causes to their own and others' behavior.

Actor-Observer Effect

A psychological phenomenon where people tend to attribute their own actions to situational factors while attributing others' actions to their character.

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