Examlex
Which of the following variables influences the salience of a product claim?
Behaviour
The actions or reactions of an individual or group in response to external or internal stimuli.
Low Distinctiveness
A characteristic or situation that does not strongly stand out from others or is not easily differentiated.
Attribution Theory
A psychological theory that explains how individuals interpret and assign causes to their own and others' behavior.
Actor-Observer Effect
A psychological phenomenon where people tend to attribute their own actions to situational factors while attributing others' actions to their character.
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