Perceived Risk Usually Increases the Diffusion Rate of New Products

question 36

True/False

Perceived risk usually increases the diffusion rate of new products.

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Definitions:

Cues

Signals or stimuli in the environment that are used to guide behavior and decision-making.

Barrier

Any obstacle or impediment that prevents progress or makes achieving goals more difficult.

Valuing Diversity

The appreciation and incorporation of different backgrounds, cultures, and perspectives in a group or organization to enhance creativity and problem-solving.

Stereotype Threat

Members of a social group feel they might be judged or treated according to a stereotype and that their behaviour and/or performance will confirm the stereotype.