New Products That Share Brand Name with a Familiar Established

question 77

Multiple Choice

New products that share brand name with a familiar established product are known as:

• A)brand extensions
• B)market leaders
• C)niche brands
• D)market underdogs
• E)growth brands

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Definitions:

Eyes

Organs of the visual system in humans and many animals, which allow for the perception of light, leading to vision.

HIV

Human Immunodeficiency Virus, a virus that attacks the immune system and can lead to acquired immunodeficiency syndrome (AIDS) if not treated.

Maternal Blood

The blood circulating in a pregnant woman that provides oxygen and nutrients to both the mother and the fetus.

Delivery

The process of giving birth to a baby, concluding the pregnancy phase and initiating parenthood.