Perceived Risk Usually Increases the Diffusion Rate of New Products

question 36

True/False

Perceived risk usually increases the diffusion rate of new products.

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Definitions:

Social Interaction

Involves people communicating face-to-face and acting and reacting in relation to other people. It is structured around norms, role, and statuses.

Authority Structure

The way in which power and authority are distributed and exercised within an organization or society.

Artificial

Something made or produced by human beings rather than occurring naturally, typically as a copy of something natural.

Obey

To follow the directives or commands of someone with authority or a set of rules or laws.