Marketers Can Best Influence the Diffusion Rate Early in the Introduction

question 20

Multiple Choice

Marketers can best influence the diffusion rate early in the introduction stage by identifying and marketing toward what group of consumers?

• A)Early adopters
• B)Innovators
• C)Laggards
• D)Majority buyers
• E)None of the above are correct.

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Definitions:

Marginal Expenditure

The incremental cost associated with the purchase of an additional unit of a good or service.

Marginal Product

The increase in output that arises from an additional unit of input.

Marginal Revenue

The additional income generated from the sale of one more unit of a product or service.

Marginal Product

Marginal product is the additional output that is produced by adding one more unit of a specific input, holding all other inputs constant.