The Opposite of Micromarketing Is Mass Customization

question 78

True/False

The opposite of micromarketing is mass customization.

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Definitions:

Inventions

Novel creations or solutions that address specific problems or needs, often resulting in new products, services, or processes.

Interdependent Self-Construal

Viewing self primarily in terms of how one relates to others and contributes to the greater whole.

Independent Self-Construal

Viewing self as a unique active agent serving one’s own goals.

Market Pricing

An economic principle that describes how prices are determined in a market-based on supply and demand.