Examlex
The opposite of micromarketing is mass customization.
Golem Effect
A psychological phenomenon in which lower expectations placed upon individuals either by supervisors or the individuals themselves lead to poorer performance.
Performance
The act of carrying out a task with skill, or the degree to which a system, component, or individual successfully achieves its intended purpose.
Expectations
Anticipated outcomes or standards that are believed or hoped to occur in the future.
Consensus
A general agreement among members of a group or the process of reaching such an agreement, often used in decision-making contexts.
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