PRIZM Is a Segmentation Tool That Uses Psychographies

question 26

True/False

PRIZM is a segmentation tool that uses psychographies.

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Definitions:

Consumer Incomes

The total amount of income earned by consumers, influencing their purchasing power and demand for goods and services.

Average Product

The output produced, on average, by each unit of a variable input, such as labor.

Labor

Human effort, whether physical or mental, exerted in the production of goods and services.

Car Detailing

A service performed on a vehicle to restore its cleanliness and appearance, both inside and out, often including paint care, interior detailing, and wheel cleaning.