The V ALS System Is a Segmentation Tool That Uses

question 48

True/False

The V ALS System is a segmentation tool that uses behavioral-based segmentation.

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Definitions:

Economic Entities

Organizations or units that engage in economic activities, recognized as separate from their owners.

Wholly Owned Subsidiaries

Companies whose entire share capital is 100% owned by another company, the parent company.

Revenue from Investment

Income earned from investing in financial assets or other assets, including interests, dividends, or capital gains.

Cash Dividends

Payments made by a corporation to its shareholders, usually in the form of cash, out of its earnings.