For Years, Secret Brand Deodorant Has Run the Slogan, "Strong

question 53

Multiple Choice

For years, Secret brand deodorant has run the slogan, "Strong enough for a man but made for a woman." This is an example of what type of positioning?

• A)Positioning by doing the opposite
• B)Positioning by turning a disadvantage into an advantage
• C)Positioning as a leader
• D)Positioning with respect to use or application
• E)None of the above is correct.

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Definitions:

Administrative System

A framework or process through which organizations manage tasks, procedures, and structures to achieve objectives efficiently and effectively.

License Revocation

The cancellation or withdrawal of a license, removing the legal permission to engage in a regulated activity.

DUI Conviction

A legal judgment that confirms someone was guilty of driving under the influence of alcohol or drugs.

Exemption Rule Making

The process of creating regulations that remove certain activities or entities from the requirements of a broader regulatory framework.