Examlex
How can marketers create familiarity effects for their products?
Total Benefit
The sum of all the advantages or gains obtained from a certain action or investment.
Externalities
Economic side effects or consequences that affect someone other than the buyer or seller, can be positive or negative.
Incentives
Motivations or rewards that influence the actions and behaviors of individuals or organizations.
External Benefit
A positive effect or advantage that results from a transaction or activity but benefits a third party who is not directly involved in the transaction.
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