Market Aggregation Strategies Ignore Differences Among Different Groups of Consumers

question 92

True/False

Market aggregation strategies ignore differences among different groups of consumers.

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Definitions:

Multidomestic Strategy

A multidomestic strategy is a business approach wherein a company tailors its products, marketing, and operations to suit the specific needs and preferences of each country or market it enters, rather than standardizing them across the board.

Decentralization

The process of distributing or dispersing functions, powers, people, or things away from a central location or authority.

Expatriates

Employees assigned from headquarters or another location to work in a foreign market.

Headquarters

The central office or main location where a company's executive management and key administrative functions are located.