Is the Process of Dividing the Large and Diverse Market

question 28

Multiple Choice

is the process of dividing the large and diverse market into subsets of consumer who share common needs, characteristics, or behaviors.

• A)Market segmentation
• B)Market aggregation
• C)Branding
• D)Advertising
• E)Positioning

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Definitions:

Business Conditions

The state of the economic environment affecting the operations and profitability of companies.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values.

Risk Aversion

The premise that most people prefer lower risk investments when expected returns are about equal.

NPV

Net Present Value; a method used in capital budgeting to evaluate the profitability of an investment or project.