One Strategy for Positioning a Follower Brand Is to Separate

question 65

True/False

One strategy for positioning a follower brand is to separate the brand from the market leader by creating what appears to the customer as a new product category.

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Definitions:

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Influenced

The effect or impact one person, group, or factor has on another's attitudes, beliefs, or actions.

Sleeper Effect

The phenomenon whereby people can remember a message but forget where it came from; thus, source credibility has a diminishing effect on attitudes over time.