Is Segmentation Based on Consumer Preference for Specific Product Attributes

question 4

Multiple Choice

is segmentation based on consumer preference for specific product attributes or benefits, usage occasion, user status, rate of product usage, or loyalty.

• A)Demographic-based segmentation
• B)Ethnographic-based segmentation
• C)Psychographic-based segmentation
• D)Geo-demographic based segmentation
• E)None of the above is correct.

---

Definitions:

Origin

The point or place where something begins, arises, or is derived.

Antagonist

In pharmacology, a substance that acts against and blocks an action by binding to a receptor without activating it, effectively preventing the natural ligand or agonist from exerting its effect.

Tendon

A cord-like, fibrous tissue that connects muscle to bone.

Aponeurosis

A fibrous sheet or flat, expanded tendon that attaches muscles to the parts they move.