Examlex
Which of the following is not a benefit of studying consumer behavior?
Repression
A defense mechanism in psychoanalytic theory where unacceptable or unpleasant thoughts and memories are unconsciously excluded from awareness.
Denial
A psychological defense mechanism where an individual refuses to accept reality or facts, thereby avoiding dealing with painful feelings.
Unconscious Impulses
Desires or thoughts that reside outside of conscious awareness, influencing behavior and decision-making.
Consciousness
Consciousness refers to the quality or state of being aware of an external object or something within oneself.
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