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is the idea that fmns should discover and satisfy customer needs and wants in an efficient and profitable manner while benefiting the long-term interests of society.
Classic Experiment
A traditional or well-established experimental procedure used in scientific research to test hypotheses.
Latent Learning
Learning that occurs without immediate reinforcement and is not demonstrated until there is an incentive to perform.
Operant Conditioning
A system of conditioning that impacts the strength of behaviors through positive reinforcements or negative consequences.
Observational Learning
The process by which an individual learns by observing the actions and outcomes of others' behaviors.
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