When Selling a Product or Service to a Customer, the Most

question 13

Multiple Choice

When selling a product or service to a customer, the most important thing to do is:

• A) highlight any technical aspects or specifications.
• B) present the features of the product or service.
• C) present the benefits to the customer of the product or service.
• D) focus on promoting your organisation's reputation.
• E) criticise your competitors' products or services.

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Definitions:

Operating Capacity

The maximum output that a company can produce under normal conditions over a specific period of time.

Setup

An overhead activity that consists of changing tooling in machines in preparation for making a new product.

Changing Tooling

Changing tooling involves updating or replacing the sets of tools used in manufacturing processes to improve efficiency or adapt to producing a different product.

Differential Income

Differential income refers to the change in income streams that could result from choosing one option over another in making financial or business decisions.