When American Jeans Maker Levi Strauss Noted Customers Ripping Their

question 7

Multiple Choice

When American jeans maker Levi Strauss noted customers ripping their jeans, and subsequently released a line of ready-ripped jeans, its approach to improving the service provided to its customers involved:

• A) asking customers about the products they wanted.
• B) observing customers.
• C) analysing the complaints of customers.
• D) responding to the volume of sales to customers.
• E) surveying customers.

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Definitions:

Punitive Damages

Money damages awarded to a plaintiff to punish the defendant and deter future similar conduct.

Civil Lawsuit

A legal dispute between two or more parties that seek monetary damages or specific performance rather than criminal sanctions.

Strict Liability

Liability regardless of fault. In tort law, strict liability may be imposed on a merchant who introduces into commerce a good that is so defective as to be unreasonably dangerous.

Product Liability

The area of law in which manufacturers, distributors, suppliers, and retailers are held responsible for any injuries products cause.