Which of the Following Is True in Regards to a Vision

question 15

Multiple Choice

Which of the following is true in regards to a vision statement?

• A) It should specifically set out what the organisation wishes to achieve.
• B) The goals it sets should be modest and easily attainable.
• C) It should challenge and motivate an organisation's employees, but also be realistic.
• D) It should only be made available in full to senior management, with a simplified version then provided to staff members who are lower in the organisational hierarchy.
• E) It should contain strategies for achieving organisational goals.

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Definitions:

Segmentation Basis

The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.

SELL Sequence

A series of steps in the selling process, often acronymized to Show features, Explain advantages, Lead into benefits, and Let the customer speak.

Sales Presentation

A formal discussion or demonstration aimed at persuading an audience to purchase a product or service, focusing on features, benefits, and value.

Consumer Objections

Concerns or hesitations that a customer expresses regarding a product or service, often stemming from perceived risks, pricing, or doubts about value.