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Why do vertically integrated organisations own and often manage their upstream (or backward) suppliers?
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The process of growth, progress, or improvement in a society, organization, or individual, often measured in economic, social, or technological terms.
PRSA Professional Values
Ethical values promoted by the Public Relations Society of America, including advocacy, honesty, expertise, independence, loyalty, and fairness.
PR Profession
The field dedicated to managing and facilitating communication between an organization and its publics to build, manage, and sustain its positive image.
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Various options or programs available for individuals to learn and acquire knowledge or skills.
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