Analytics, Which Allows Organisations to Analyse Large Sets of Data

question 1

Multiple Choice

Analytics, which allows organisations to analyse large sets of data, can help businesses to:

• A) analyse market trends.
• B) target their advertising to potential customers.
• C) predict consumer behaviour.
• D) provide new efficiencies for customers.
• E) All of these responses are correct.

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Definitions:

Shaping

Positive reinforcement of successive approximations to the desired behaviour.

Positive Reinforcement

A behavior modification technique that involves rewarding a desired behavior to encourage its repetition.

Successive Approximations

A method where complex behaviors are broken down into simpler, achievable tasks that gradually increase in difficulty or complexity.

Extinction

The discouraging of behaviour by making the removal of a desirable consequence contingent on its occurrence.