The regression output for sales and advertising spend is shown below. Model summary
Model 1R.445 (a) R-square .198 Adjusted R-square .169 Std. error of the estimate 1229.780 a Predictors: (Constant) , advertising spend
ANOVA(b)
Model 1 Regression Residual Total Sum of squares 10448599.64742346067.01952794666.667 df 12829 Mean square 10448599.6471512359.536F6.909 Sig. .014(a) a Predictors: (Constant) , advertising spend
B Dependent variable: Sales (A$'000)
Coefficients(a)
Model 1 (Constant) Number of salespeople Unstandardised coefficients B2993.29842.928 Standardised coefficients Std. Error 706.24716.332t Beta .445 Sig. 4.2382.628.000.014 a Dependent variable: Sales (A$'000)
The above shows that:
Switch Technologies
Changing or transitioning from one technology to another, often to improve efficiency, performance, or to embrace newer standards.
Platform Strategy
A business approach that focuses on creating a foundational service or technology that supports various products, services, or participants.
Complementary Innovation
Innovations that enhance the value or functionality of existing products or services when used together.
Substitute Innovation
New products or services that replace existing ones by fulfilling the same needs or wants in a different or superior way.