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A researcher would like to test whether or not gender (that is, male or female) is related to brand awareness (that is, aware or unaware) . Which of the following statistical tests would you suggest?
Experimental Method
A research method involving the manipulation of variables to determine cause and effect relationships.
Correlational Method
A research method that examines the relationship between two or more variables to determine if a statistical relationship exists.
Variables
factors or conditions that can change or vary within an experiment or study, potentially impacting the results.
Scientific Method
A systematic approach to investigation that includes observation, hypothesis formulation, experimentation, and conclusion to validate or modify the hypothesis.
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