Suppose That Two Groups of Consumers (For Example, Males and Females)

question 56

Multiple Choice

Suppose that two groups of consumers (for example, males and females) are asked to rank, in order of preference, the brands of a product class (for example, microwave meals) . Which statistical test would be appropriate to determine the agreement between the two groups?

• A) Correlation analysis
• B) Chi-square analysis
• C) Spearman's correlation
• D) Independent samples t-test