Suppose a Researcher Wished to Determine Whether Sales Had Improved

question 18

Multiple Choice

Suppose a researcher wished to determine whether sales had improved since a recent promotions campaign by comparing the sales averages before and after the campaign to evaluate its effectiveness. Which of the following statistical tests would you suggest?

• A) One-sample t-test
• B) Independent samples t-test
• C) Paired-samples t-test
• D) ANOVA

---

Definitions:

International Sex Trade

The global commercial exchange of sexual services, often involving exploitation and trafficking of individuals across borders.

Global Economy

Term used to refer to the fact that all dimensions of the economy now cross national borders.

Spread of AIDS

The transmission of the HIV virus through various means, leading to the global health issue known as AIDS, affecting societies at multiple levels.

Seduce

To attract or lead someone away from proper behavior or thinking, especially by using charm or persuasion.