Suppose You Wish to Test Whether Mean Attitudes Towards an Advertisement

question 29

Multiple Choice

Suppose you wish to test whether mean attitudes towards an advertisement are higher than some set value (for example, 4) on a 7-point scale. The null hypothesis should be written as:

• A) Ho: µ = 4.
• B) Ho: µ = 7.
• C) Ho: µ > 4.
• D) Ho: µ = 0.

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Definitions:

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An excessive preoccupation with the fear of having a serious illness, despite medical reassurance; also known as illness anxiety disorder.

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