If Qualitative Research Is Done Well, for the Purpose of a Business

question 9

True/False

If qualitative research is done well, for the purpose of a business decision, there may be no need for further quantitative research.

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Definitions:

Therapeutic Response

The outcome or changes resulting from a treatment or therapy, often relating to the effectiveness in treating a specific condition or problem.

Terminally Ill

A condition in which a patient is suffering from a disease or condition that is expected to lead to death within a short period of time.

Therapeutic

Pertaining to the healing of disease, often used to describe treatments that are intended to relieve or heal disorders.

Acquired Immunodeficiency Syndrome (AIDS)

A chronic, potentially life-threatening condition caused by the human immunodeficiency virus (HIV) damaging the immune system.