To Enable the Raw Data Collected in the Field to Answer

question 60

Multiple Choice

To enable the raw data collected in the field to answer the marketing manager's questions, it must be _________ into information.

• A) edited
• B) reconstructed
• C) transformed
• D) coded

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Definitions:

Position of Power

A status or role that provides someone with the authority to influence others or make important decisions.

Consensus Leadership

A leadership style that emphasizes making decisions based on the agreement and cooperation of all members of a group.

Commitment

The most successful outcome of a leader’s influence tactic: The person makes a full effort.

Majority Opinion

The viewpoint held or decision made by the greater number of individuals within a group or among a specific audience.