To Enable the Raw Data Collected in the Field to Answer

question 60

Multiple Choice

To enable the raw data collected in the field to answer the marketing manager's questions, it must be _________ into information.

• A) edited
• B) reconstructed
• C) transformed
• D) coded

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Definitions:

Reinforcement

In behavioral psychology, a consequence that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Motivation

The set of psychological forces that compel a person to take action towards a goal or outcome.

Modeling

A behavioral learning technique whereby individuals learn by observing and imitating others.

Social Learning

A theory that suggests individuals learn new behaviors and information by observing and imitating others, emphasizing the importance of cognitive processes in learning from the social environment.