The Head of a Marketing Research Department Instructs Field Interviewers

question 54

Multiple Choice

The head of a marketing research department instructs field interviewers to interview owners of DVD players in a shopping centre. They are instructed to each interview 15 Sony owners, 18 Panasonic owners, 10 Toshiba owners and 12 owners of other brands. Which type of sampling procedure does this represent?

• A) Systematic sampling
• B) Quota sampling
• C) Area sampling
• D) Stratified sampling

---

Definitions:

African Americans

A racial or ethnic group in the United States with ancestry from the native populations of Africa, particularly those enslaved and brought to the US.

Low Self-Esteem

a condition characterized by a lack of confidence and feeling badly about oneself, which can impact various aspects of life.

Research Studies

Systematic investigations intended to increase knowledge or understanding by collecting, analyzing, and interpreting data.

Positive Illusions

Beneficial misperceptions or unrealistic beliefs about oneself, often relating to optimism or an inflated self-assessment, that can promote mental health and well-being.